Historical Research in Marketing Management (Key Issues in Marketing Management)
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Historical Research in Marketing Management (Key Issues in Marketin...
Book Details
• Format: Paperback
• Language: English
• ISBN-13: 9780367002152
• Writer: Mark Tadajewski
• Book Edition: 1
• Publisher: Taylor & Francis Ltd
• Pages: 228
• Binding: Paperback
• Size: 9.6 x 6.8 x 0.5 inches
• Subject/Category: Marketing / Business History / Management Studies
Description
This insightful volume by Mark Tadajewski brings together a collection of articles focused on marketing history and the evolution of marketing thought, placing these analyses in the broader framework of marketing management. Despite its importance, historical inquiry remains underutilized in marketing studies—a gap this book seeks to address.
Key themes and topics include:
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The development and impact of the Boston Consulting Group’s growth-share matrix
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The origins and evolution of branding
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Historical emergence of marketing schools of thought
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Managerialism and the marketing concept
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Relationship marketing, scientific management, and critical marketing perspectives
Originally published as a special issue of the Journal of Marketing Management, this book is essential for academics, researchers, and students interested in how marketing theory and practice have developed over time.
