Handbook of Marketing Research Methodologies for Hospitality and Tourism
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Handbook of Marketing Research Methodologies for Hospitality and To...
Book Details
• Book Name: Handbook of Marketing Research Methodologies for Hospitality and Tourism
• Format: Illustrated, Paperback
• Language: English
• ISBN-13: 9780789034267
• Writer: Ronald A. Nykiel
• Publisher: Taylor & Francis Ltd
• Edition: 1
• Binding: Paperback
• Pages: 376
• Release Date: 13-08-2007
• Package Dimensions: 10.6 x 8.2 x 0.7 inches
Description
The Handbook of Marketing Research Methodologies for Hospitality and Tourism offers a comprehensive guide that bridges the gap between theory and applied research in the hospitality industry. It explains how to analyze markets, utilize qualitative and quantitative research methodologies, and apply findings to marketing strategies and development in hospitality.
This text provides detailed outlines and case studies for various types of research, including feasibility studies, market assessments, and site selection studies. Graphic examples and presentation techniques help simplify the process of connecting theoretical research with real-world applications.
Key Features:
• Covers qualitative and quantitative market research techniques and their applications
• Explores market analysis, including assessment for development planning and intuitive techniques
• Provides case studies and examples of site selection and feasibility studies
• Details effective strategies for communicating research findings and recommendations
• Includes appendices of essential data and a glossary of key terms
Topics Covered:
• Qualitative and quantitative market analysis techniques
• Market studies, site selection, and project feasibility
• Key data sources for projects, markets, and sites
• Presentation techniques for market research findings
• Relationship of research to marketing and development strategy selection
Target Audience:
This book is ideal for upper-level undergraduate and graduate students in hospitality management, as well as professionals in hotel and restaurant development, market research, and hospitality corporations. It’s also useful for market research firms working within the hospitality industry.
