From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand
From Unknown to Unforgettable: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand is backordered and will ship as soon as it is back in stock.
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From Unknown to Unforgettable: Strategies and Stories to Transform ...
Author: Pamnani, Harsh
Brand: Penguin Business
Binding: paperback
Number Of Pages: 256
Release Date: 21-10-2024
Details: Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.
If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.
EAN: 9780143463962
Package Dimensions: 8.5 x 5.4 x 0.9 inches
Languages: English
