Entrepreneurship for the Creative and Cultural Industries (Discovering the Creative Industries)
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Entrepreneurship for the Creative and Cultural Industries (Discover...
Book Details
• Writer: Bonita M. Kolb
• Brand: Taylor & Francis Ltd
• Edition: 1
• Binding: Paperback
• Pages: 236
• Language: English
• Release Date: 08-04-2015
• ISBN-13: 9781138019539
Description
Entrepreneurship for the Creative and Cultural Industries is a comprehensive guide for artists, musicians, actors, designers, and other creative professionals who need to understand essential business concepts to succeed in their careers. This book addresses the gap where many creative individuals lack business skills, often leaving them unprepared to monetize their work. Kolb provides insights into basic business language, finance essentials, and the importance of social media marketing, specifically tailored to the creative sector.
The textbook includes real-world advice from successful artists who have turned their creativity into profitable businesses, along with worksheets to help readers develop a simple business plan. This book is ideal for non-business students and recent graduates aiming to understand the business side of the creative industries and succeed in an increasingly competitive economy.
