Encyclopedia of Customer Relationship Management, 1/Ed. (H.B.)
Encyclopedia of Customer Relationship Management, 1/Ed. (H.B.) is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Encyclopedia of Customer Relationship Management, 1/Ed. (H.B.)
Book Details
• Title: Customer Relationship Management
• Author: N.C. Jain
• ISBN: 9788174733726
• Language: English
• Format: Paperback
• Publisher: AITBS Publishers, INDIA
Description
• Covers the essential concepts, methodologies, and technologies involved in Customer Relationship Management (CRM).
• Explains how CRM helps organizations understand customer behavior, tastes, preferences, and buying patterns.
• Focuses on both hardware and software aspects of CRM systems.
• Offers comprehensive definitions of CRM-related terms in a clear, user-friendly manner.
• Emphasizes CRM’s role in improving customer satisfaction, retention, and overall business performance.
• Useful for students of retail, computer applications, and business management, as well as working professionals.
• Highlights real-world insights such as cost-efficiency strategies and best practices in CRM implementation.
• Provides an understanding of CRM’s impact on a company’s profitability in both the short and long term.
