THE ART OF CHOOSING
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Book Details
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Publisher: Mehta Publishing House
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Language: Translated from English to Marathi
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Category: Informative
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Edition: 1
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ISBN: 9789394258099
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Pages: 260
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Publishing Year: December 2023
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Cover: Paperback
About The Book
In The Art of Choosing, Sheena Iyengar explores the profound impact of choices on our lives, from everyday decisions like Coke or Pepsi, to life-altering ones that define our futures. This book delves deep into the psychology of choice, questioning whether the desire for choice is inherent or shaped by culture. Sheena’s award-winning research uncovers surprising insights, exploring why we sometimes make choices that go against our best interests and how much control we truly have over our decisions.
The book sheds light on the far-reaching consequences of our decisions in a world influenced by shifting political and cultural forces, technological revolutions, and interconnected global commerce. Through this engaging and thought-provoking read, The Art of Choosing serves as a companion and guide, helping you navigate the many challenges that lie ahead by understanding the deeper mechanisms of decision-making.
