Advanced Approach to Marketing Management
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Advanced Approach to Marketing Management
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Book Details
• Author: Baral
• ISBN: 9788174734334
• Edition: 2nd Edition
• Year: 2020
• Pages: 576
• Language: English
• Format: Paperback
• Publisher: AITBS Publishers, INDIA
Description
• Updated and Refined Content – This second revised edition of Advanced Approach to Marketing Management includes fifteen sequentially arranged chapters tailored to modern academic and industry demands.
• Relevance in a Competitive Market – Addresses the growing significance of marketing in today’s competitive environment with a focus on cost efficiency and profit maximization.
• Integrated Marketing Perspective – Highlights the interconnected nature of marketing functions and their relevance across managerial roles.
• Applied and Practical Orientation – Emphasizes practical applications of marketing concepts, strategies, and tools in real-world commercial enterprises.
• Multi-Disciplinary and Comprehensive – Covers a wide range of topics suitable for students of Commerce, Management, and Engineering.
• Global and Technological Insight – Provides a global perspective on marketing strategies and the use of contemporary technologies and techniques.
• Student and Professional Utility – Serves as an effective resource for students, educators, and professionals looking for clear, up-to-date, and actionable marketing knowledge.
