A Handbook of Retail Management, 1/Ed
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Book Details
• Author: Baral
• ISBN: 9789374735350
• Language: English
• Format: Paperback
• Publisher: AITBS Publishers, INDIA
Description
• Comprehensive Guide to Retail Management – Covers essential retail concepts and their applications in modern business practices.
• Integration-Focused Approach – Emphasizes how retail management functions are interconnected in today's corporate settings.
• Student-Centric and Practical – Designed with clarity and accessibility for MBA, PGDM, M.Com, Engineering, and other graduate/postgraduate students.
• Multi-Disciplinary Coverage – Offers a broad, cohesive, and advanced perspective on retail strategy and operations.
• Real-World Illustrations – Includes examples and retail news from both Indian and international markets to support learning.
• Valuable for Professionals – Acts as a relevant reference guide for practitioners involved in retail planning and decision-making.
This book is tailored for both academic learning and practical application, making it a vital tool for understanding and mastering retail management.