Tourism: Policy and Planning
Tourism: Policy and Planning is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
Tourism: Policy and Planning
Book Details
• Author: Prabhat Chaudhary
• ISBN: 9788190598620
• Publisher: AITBS Publishers, INDIA
• Binding: Paperback
• Language: English
The book Tourism Policy and Planning is designed to evaluate current theoretical approaches to tourism marketing and explore ways to further develop these concepts for practical application within tourist destinations and individual businesses. The text aims to assess the potential impact of these strategies on performance improvement.
The structure of the book is divided into four main parts: IT marketing, destination competitiveness, image measurement, and consumer behavior. Each section is preceded by a brief introduction to familiarize the reader with the content of the chapters. The editors emphasize the importance of applying both traditional and modern marketing tools to maintain competitiveness in the global tourism market.
Providing a global perspective on the travel and tourism industry, the book offers a simple and comprehensive outline of key concepts and includes additional features to enhance the reader's understanding.
