The Psychology of the Asian Consumer
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The Psychology of the Asian Consumer
Here is the formatted book description:
Author: Bernd Schmitt
Brand: Taylor & Francis Ltd
Edition: 1
Binding: Paperback
Format: Illustrated
Number of Pages: 176
Release Date: 27-10-2014
Part Number: 17 black & white tables
Details: Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
EAN: 9780765646477
Package Dimensions: 8.9 x 5.9 x 0.6 inches
Languages: English
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