STRATEGIC PUBLIC RELATIONS LEADERSHIP
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STRATEGIC PUBLIC RELATIONS LEADERSHIP
Book Details
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Author: Anne Gregory
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Publisher: Routledge
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Edition: 2nd Edition
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Binding: Paperback
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Format: Import
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Number of Pages: 228
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Release Date: 22nd July 2022
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ISBN: 9781032028019
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Languages: English
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Package Dimensions: 9.1 x 6.1 x 0.8 inches
About The Book
Public Relations as a Strategic Management Function by Anne Gregory, now in its revised and updated second edition, offers a comprehensive framework for public relations professionals to effectively communicate and demonstrate their contributions to organizational success. This book outlines the key capabilities that public relations leaders must possess to perform at the highest levels within an organization.
The second edition of this essential guide has been updated with the latest insights, making it an invaluable resource for PR professionals looking to enhance their strategic role in shaping and steering organizational outcomes. The book not only helps readers understand how to align public relations with overall business strategy but also provides practical guidance on developing the skills necessary for leadership in the field.
With 228 pages of in-depth knowledge, this edition is perfect for those wanting to improve their impact within organizations, demonstrating the true value of public relations in achieving organizational goals. It is an indispensable tool for both current professionals and those aspiring to lead in public relations.
