Nation Branding: Concepts, Issues, Practice
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Nation Branding: Concepts, Issues, Practice
Book Details:
• Author: Keith Dinnie
• Publisher: Taylor & Francis Ltd
• Edition: 2nd Edition
• Binding: Paperback
• Number of Pages: 276
• ISBN: 9781138775848
• Release Date: 20th August 2015
• Languages: English
• Package Dimensions: 8.4 x 5.9 x 0.7 inches
About the Book:
"Nation Branding: Concepts, Issues, Practice" is a ground-breaking textbook by Keith Dinnie, offering a comprehensive overview of the evolving practice of nation branding. This book explores the application of branding principles to countries and their global identities, addressing key concepts, challenges, and practical strategies.
As the first textbook of its kind, Dinnie provides essential insights into how countries manage their reputation, both politically and economically, on the world stage. With detailed analysis and real-world case studies, it serves as an indispensable resource for students, scholars, and practitioners in the field of branding, marketing, and international relations.
