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Marketing Management & Human Resource Management C.U. Semester-2 NEP (English Version)

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  • Authors: Bhadra, Satpati
  • Binding: Paperback
  • Number of Pages: 386
  • Languages: English
  • Publisher: Dishari Prakashani
  • Package Dimensions: 9.1 x 7.1 x 0.8 inches

Overview
This book is a comprehensive guide for students in the second semester of C.U. (Calcutta University), adhering to the new NEP curriculum. It focuses on key areas of Marketing Management and Human Resource Management, offering students insights into the principles, strategies, and applications in both fields. Designed in English, it provides clear and practical learning for students who are pursuing their business management studies.

Key Features

  • Detailed coverage of Marketing Management and Human Resource Management
  • Specifically designed for the second semester of C.U., under the NEP curriculum
  • Clear and easy-to-understand language for English-speaking students
  • Written by Bhadra and Satpati, experts in the field of management education
  • Practical examples and applications to enhance student learning