How to Price: A Guide to Pricing Techniques and Yield Management
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How to Price: A Guide to Pricing Techniques and Yield Management
Author: Shy , Oz
Brand: Cambridge University Press
Edition: Illustrated
Binding: paperback
Format: Illustrated
Number Of Pages: 448
Release Date: 14-01-2008
model number: Illustrated
Part Number: Illustrated
Details: Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
EAN: 9780521715645
Package Dimensions: 9.9 x 7.0 x 1.1 inches
Languages: English
