Essentials of Consumer Behavior: An Applied Approach
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Essentials of Consumer Behavior: An Applied Approach
Book Details
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Publisher: Routledge
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Author: Debra L. Stephens
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Language: English
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Edition: 2nd Edition
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ISBN: 9780367426866
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Pages: 210
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Cover: Paperback
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Dimensions: 9.1 x 6.1 x 0.6 inches
About The Book
Essentials of Consumer Behavior by Debra L. Stephens presents a concise, practice-based approach to understanding consumer behavior, making it an excellent alternative to traditional textbooks. This thoroughly updated second edition is designed to provide readers with practical insights into how consumer behavior impacts decision-making and marketing strategies.
The book covers key aspects of consumer behavior with a focus on real-world applications. Its approachable style makes it ideal for students looking for a clear and effective introduction to the subject, while professionals will appreciate the practical insights it offers. The second edition includes updated content, reflecting the latest trends and developments in consumer behavior, and is a valuable resource for anyone involved in marketing, business, or behavioral studies.
