Consumer Behaviour Semester-III (English Version)
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Consumer Behaviour Semester-III (English Version)
Author: Dr. Buddhadeb Chandra
Publisher: Tee Dee Publications
Language: English
No. of Pages: 240
Format: Paperback
Year of Publication: 2024
ISBN: 9789383819607
About the Book:
Consumer Behaviour Semester-III offers a thorough examination of consumer behavior, as per the updated curriculum and credit framework for 2022 under the National Education Policy. This book is a perfect companion for undergraduate students enrolled in business and marketing programs. Dr. Buddhadeb Chandra provides a detailed study of consumer psychology, decision-making processes, and behavioral patterns. It is designed to help students grasp the foundational concepts of consumer behavior and apply them in real-world contexts.
