Sanskriti, Bhogabad o Mulyabodh (Bengali Version)
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Sanskriti, Bhogabad o Mulyabodh (Bengali Version)
Book Details:
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Author: Hiren Bhattacharyya
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Publisher: National Book Agency Private Limited
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Language: Bengali
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Publication Year: 2010
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Edition: 2nd
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Binding: Paperback
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Number of Pages: 244
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ISBN: 978-93-48253-65-1
About the Book:
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In "Sanskriti, Bhogabad o Mulyabodh," Hiren Bhattacharyya explores the theories of culture, consumerism, and values, and how they manifest in society.
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Culture: Culture generally refers to social behaviors and the ideological aspects of a community. It reflects the material conditions of society but is not synonymous with values. While culture involves reasoning, argument, and evidence, when it turns into unquestionable belief, it becomes values.
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Consumerism: This is the philosophy of consumption. In modern times, particularly in the context of neoliberal economics, consumerism is presented as a rational process to manipulate the market. Its goal is to shift societal values toward excessive consumption, establishing a permanent social framework for commodity consumption.
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The book delves into how consumerism and culture interact and how these dynamics shape the social order.
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Hiren Bhattacharyya was not only a prominent leader in the people's theater movement but also the founder of People's Puppet Theatre and a recipient of the Sangeet Natak Akademi Award.
