Rural Marketing
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Rural Marketing
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Author(s): Sawalia Bihari Verma, M. Narayan, & P. Thryambakam
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ISBN: 9789386102645
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Format: Paper Back
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Language: English
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Edition: 1st Edition
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Publisher: Scientific Publishers
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Year: 2014
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Pages: 449
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Size: 6.50 x 9.75 inches
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Weight: 900 Gms
Overview:
This book provides a comprehensive understanding of Rural Marketing in India and covers key aspects such as:
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Rural Marketing: Issues and Challenges
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Rural Marketing and Rural Development
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Boosting the Rural Marketing System
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Rural Marketing: The Mantra for Sustainable Growth
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Corporate Strategies in Rural Marketing
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Changing Face of Rural Marketing
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Rural Marketing in India: An Empirical Investigation
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Management of Rural Fair Price Shops
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Impact of Information Technology on Rural Marketing
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Challenges Faced in Communication by Rural Marketing
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Changing Face of Marketing Cooperatives
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Co-operative Marketing: A Rural Perspective
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Marketing Cooperatives in Agriculture: Emerging Challenges
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Social Marketing and Its Relevance
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Changing Scenario of Rural Marketing
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Emerging Trends and Strategies in Tourism Marketing
