Agricultural Marketing in India : Concept & Challenges

Author: Sawalia Bihari Verma
Publisher: Scientific Publishers
Language: English
Edition: 1st Edition, 2023
ISBN: 9789391418403
Pages: 443
Cover: Hard Bound
Dimensions: 6.50 x 9.50 x 1 inches
Weight: 788 grams
Book Type: Reference Book

This book has been meticulously designed to cater to the mental horizon of readers, aiming to enhance logical aptitude and understanding of agricultural marketing concepts. The edition provides a precise analysis, simplifying the explanation of various agro-problems, bringing readers closer to logical and scientific solutions. The book aims to be lucid and comprehensive, offering in-depth insights into agricultural marketing, despite the possibility of some conceptual shortcomings.

An outstanding feature of this book is the inclusion of concept review questions, which aim to aid understanding and retention of the material. It is expected that this book will be valuable to readers, agricultural marketing policy planners, and practitioners, contributing to the development of agricultural marketing in the country in response to the challenges and opportunities of the evolving economic landscape.

Table of Contents:

• Foreword by M.L. Vadera

• Foreword by CA K.K. Choudhary

• Preface

• Acknowledgments

• List of Tables

• List of Figures

1. Fundamentals of Market and Marketing

2. Marketing Functions

3. Marketing Channels/Agencies/Institutions

4. Agricultural Marketing

5. National Agricultural Market (NAM)

6. Consumer Marketing

7. Regulated Markets

8. Agricultural Marketing Reforms

9. Producer’s Surplus of Agricultural Commodities

10. Commercialisation of Agriculture

11. Agri-Business/Marketing of Farm Inputs

12. Agro-Based Industries

13. Contract Farming

14. Government Sponsored National Organisations

15. Legislative Measures for Improving Agricultural Marketing

16. Marketing Management

17. Agricultural Price Policy

18. Co-Operating Marketing

19. Risk and Uncertainty in Agriculture

20. Government’s Intervention in the Agricultural Marketing System

21. Quality Control

22. Market Integration, Market Efficiency, Marketing Costs, Margin, and Price Spread

23. Training, Research, and Extension in Agricultural Marketing

24. International Trade