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Book Details:

  • Publisher: Mehta Publishing House

  • Language: Marathi

  • Edition: 5th Edition

  • ISBN: 9788184980165

  • Pages: 64

  • Publishing Year: March 2009

  • Category: Business & Management

  • Cover: Paperback

About The Book:
Taking Initiative is a concise yet powerful guide to mastering the art of selling. The foundation of successful selling, as highlighted in this book, lies in taking initiative. Whether you are a seasoned sales professional or a beginner, taking initiative is essential for success. Without it, no progress can be made in sales, and achieving success becomes a distant dream.

Many amateur salespeople show initial enthusiasm and take initiative but falter when faced with rejection from customers. Instead of persevering, they retreat and become hesitant to take action in the future. This book sheds light on how such setbacks lead to frustration and failure if not addressed. The key to overcoming this lies in building resilience and consistently taking initiative.

The author explains that selling is both a science and an art. The "science" involves understanding the process behind successful selling, while the "art" is about applying that process in a way that connects with customers. Once you understand the scientific principles of selling, mastering the art becomes easy.

This book offers practical insights into the scientific process of selling, breaking down its complexities and showing how anyone can apply these principles effectively. Through an engaging and straightforward narrative, the author shares techniques that help you become confident in initiating sales conversations, overcoming challenges, and eventually succeeding in the world of sales.

If you have ever struggled with taking initiative or felt unsure about the selling process, this book will provide the motivation and framework needed to take control and achieve your goals. It’s a must-read for anyone looking to excel in sales and personal growth.