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Redeveloping Communication for Social Change: Theory, Practice, and Power (Critical Media Studies: Institutions, Politics, and Culture)

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Book Details:

  • Author: Karin Gwinn Wilkins

  • Publisher: Rowman & Littlefield Publishers

  • Binding: Paperback

  • Number of Pages: 232

  • Release Date: 09-03-2000

  • EAN: 9780847695881

  • Package Dimensions: 8.4 x 5.9 x 0.7 inches

  • Language: English

About The Book:

In Development Communication: A Critical Introduction, Karin Gwinn Wilkins seeks to redefine the field of development communication by addressing its complexities through the lens of power dynamics. The book explores the relationship between communication strategies and the socio-political contexts in which they operate, focusing on the influence of dominant groups and the ways marginalized communities can resist such control.

This text challenges traditional approaches to development communication by proposing a more critical framework that incorporates issues of power and agency. By situating theory and practice within these contexts, Wilkins highlights the potential for communication to serve as a tool for both reinforcing and challenging societal structures.

This book is essential reading for anyone interested in understanding the intersections of communication, development, and power, and for those looking to critically engage with the practices that shape development strategies globally.

Key Features:

  • Reframes development communication by emphasizing the role of power.

  • Highlights the dynamic between dominant groups and marginalized communities.

  • Provides a critical approach to understanding communication in development.

  • A valuable resource for students, educators, and professionals in communication and development fields.