Qualitative Data Analysis

Book Details:

• Author: Graham R. Gibbs

• Edition: 2011

• Publisher: Rawat Publications

• Language: English

• ISBN: 9788131603819

• Pages: 282

• Cover: Hardcover

• Dimensions: 9.8 x 6.5 x 0.9 inches

About the Book

Qualitative Data Analysis by Graham R. Gibbs is an essential guide for students, scholars, and researchers looking to deepen their understanding of qualitative research and harness the power of digital tools. This book introduces a variety of key qualitative analysis techniques and demonstrates how to apply them effectively using NVivo—an advanced software developed by QSR, known for its predecessor NUD*IST.

Structured for clarity and practical application, the book walks the reader through major steps in the qualitative research process, including:

• Coding textual data

• Building and testing theory

• Conducting cross-sectional analysis

• Modeling relationships

• Organizing and writing results

The book is richly illustrated with tables, figures, real-data examples, and hands-on advice to guide learners and researchers at all levels. Whether your approach is grounded theory, narrative analysis, rhetorical structure, or a structured method, Gibbs shows how NVivo can be used to support and enhance your analytical workflow.

A standout resource for undergraduate learners and a go-to reference for postgraduate researchers, this book not only equips readers with analytical methods but also introduces them to best practices in computer-assisted qualitative research.

About the Author

Graham R. Gibbs is Reader in Social Science Computing and Head of the Department of Behavioural Sciences at the University of Huddersfield. With over two decades of teaching experience in both quantitative and qualitative methods, he specializes in research design and qualitative data analysis. Gibbs is also known for his work in computer-assisted learning and serves as the director of the coMentor virtual learning environment project.