Practical Ethnography

Book Details:

• Publisher: Not specified
• Author: Sam Ladner
• Edition: First Edition
• Binding: Paperback
• Number of Pages: 212
• ISBN: 9780367476250
• Language: English
• Cover: Paperback
• Dimensions: 9.0 x 6.0 x 0.5 inches

About the Book:

"Ethnography for the Corporate World" by Sam Ladner addresses a growing need for ethnographic research methods in the private sector, where traditional academic approaches may not be fully applicable. Ladner provides a practical guide tailored to corporate settings where research timelines are much shorter, and outcomes must be immediately actionable. This book fills the gap by offering a comprehensive, step-by-step approach to conducting ethnographic research in businesses, including project management, client interaction, ethics, and reporting.

The book explores the core methods and research designs used in ethnography, integrating the latest mobile and digital technologies. Ladner focuses on how to translate ethnographic findings into tangible business strategies, making it an essential resource for private-sector researchers, designers, and managers, as well as academic researchers interested in corporate ethnographic studies.