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Product & Pricing Management Fifth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (English Version)

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Book Details

  • Publisher: Tee Dee Publications

  • Author: Dr. Buddhadeb Chandra

  • Language: English

  • Edition: First

  • ISBN: 9789383819775

  • Pages: 248

  • Cover: Paperback

  • Course: Product & Pricing Management – 5th Semester, Four-Year Undergraduate Program (NEP 2020 Curriculum and Credit Framework 2022)

  • University Coverage: Designed according to undergraduate curriculum guidelines


About the Book

This textbook on Product & Pricing Management is specifically designed for fifth-semester undergraduate students following the NEP 2020 Four-Year Undergraduate Program under the 2022 Curriculum and Credit Framework. Authored by Dr. Buddhadeb Chandra, the book provides an in-depth understanding of product strategy, pricing techniques, and market positioning essential for contemporary business management.

It covers key concepts such as product lifecycle, pricing methods, competitive analysis, and value-based pricing strategies, combining theoretical foundations with practical examples. Structured for clarity, the book includes case studies, exercises, and real-world scenarios to help students apply product and pricing concepts effectively.

Ideal for students, academicians, and business practitioners, this book serves as a comprehensive guide to mastering product and pricing management aligned with modern curriculum standards.