ENTREPRENEURSHIP, STRATEGIC MANAGEMENT AND GLOBALIZATION
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ENTREPRENEURSHIP, STRATEGIC MANAGEMENT AND GLOBALIZATION
Book Details
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Author: D.D. Sharma, S.K. Dhameja, B.R. Gurjar
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Publisher: Rawat Publications
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Language: English
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ISBN: 8170335006
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Publication Year: 1999
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Pages: 285
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Cover: Hardcover
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Sale Territory: India
About the Book
Entrepreneurship Development addresses the essential role of entrepreneurship in driving national prosperity. In a rapidly globalizing world, the need for skilled entrepreneurs is more critical than ever. Effective management and strategic vision are key to thriving in the competitive global economy. This book serves as a comprehensive guide for both aspiring and current entrepreneurs, exploring not only the initial phases of launching an enterprise but also the strategies for long-term growth and sustainability.
In this treatise, the authors delve into the importance of entrepreneurship training and the development of industry-institute linkages, essential for fostering a conducive environment for business growth. The book highlights how globalization has turned the world into a global village, creating opportunities for businesses to expand across borders while managing the challenges of international competition.
Key highlights of the book include:
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Comprehensive coverage of startup and enterprise launch processes
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Insights into strategic management and industry growth
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Emphasis on improving management practices and training efforts
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A guide to enhancing industry-institute partnerships
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Relevance to policy makers, trainers, and existing entrepreneurs
This book is an invaluable resource for entrepreneurs, business students, industry policy formulators, and anyone involved in fostering the growth of small businesses and strengthening industry-institute connections.
About the Authors
D.D. Sharma is a senior faculty member in Entrepreneurship Development and Industrial Coordination (EDIC) at the Technical Teachers’ Training Institute (TTTI), Chandigarh.
S.K. Dhameja is an Assistant Professor in the EDIC Department at TTTI, Chandigarh.
B.R. Gurjar is a Lecturer in the EDIC Department at TTTI, Chandigarh.
