Research Methodology
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Book Details
• Language: English
• Binding: Paperback
• Publisher: PHI Learning
• ISBN: 9788120329911
• Pages: 240
This book is designed for postgraduate students of commerce, management, and social sciences, as well as first-time researchers. It covers a variety of research methods with a strong focus on practical implementation. The book guides readers through all research stages, from project identification to dissertation submission.
The structure revolves around three key dimensions: research strategies, research methods, and research data.
Table of Contents Highlights:
• An Overview of Research Methodology
• Setting up a Research Project
• Case Studies, Surveys, Experiments, Action Research as Methodological Strategies
• Interview Methods, Questionnaires, Observational Methods, Documentary Sources
• Quantitative and Qualitative Data Analysis
• Writing About Research
• Appendixes covering statistical measures, significance tests, factor analysis, sampling theory, and more
