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E-Commerce: An Indian Perspective

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Book Details
Book Format: Paperback
Language: English
Genre: Business & Economics
ISBN-13: 9789389347272
Pages: 572
Book Edition: 6th (2021)
Publisher: PHI Learning

Description:
The Sixth Edition provides thorough and up-to-date coverage of e-commerce concepts, models, strategies, and techniques essential for building effective electronic business applications. It includes diverse case studies featuring both Indian corporations and multinational companies, illustrating successes and failures in Web-based business models.

• Covers the latest technological developments and taxation issues related to e-commerce
• Suitable for undergraduate and postgraduate students in business management, commerce, computer applications, IT, and computer science engineering
• Designed as a solid introductory text for a wide range of e-commerce courses
• Emphasizes practical understanding through real-world examples and case studies

A comprehensive resource for students aiming to understand the dynamic and rapidly evolving field of e-commerce.