Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) is backordered and will ship as soon as it is back in stock.
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Marketing Destinations and Venues for Conferences, Conventions and ...
Book Details
• Author: Tony Rogers
• Brand: Taylor & Francis Ltd
• Edition: 2
• Binding: Paperback
• Number of Pages: 312
• Release Date: 12-11-2015
• EAN: 9781138852150
• Package Dimensions: 9.6 x 7.4 x 0.6 inches
• Languages: English
Details:
Product Description:
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion essential for destinations to compete successfully in the rapidly expanding global business event sector. It explores business event marketing, strategic planning, destination, and venue selling strategies, and future challenges. The second edition includes new content on technology use, social media impact, sponsorship, and economic changes. It also presents updated case studies from emerging and mature markets worldwide, and provides new review questions and an online resource package.
Review:
This edition offers a global perspective with case studies from various regions. It's a must-read for those in the business event management field.
About the Author:
Tony Rogers has over 25 years of experience in the conference and business events sector, running his consultancy in destination/venue marketing. Rob Davidson is a recognized expert in business events and has authored extensively on the subject.
