Market-Led Strategic Change: Transforming the process of going to market

Book Details
• Author: Nigel F. Piercy
• Brand: Taylor & Francis Ltd
• Edition: 5
• Binding: Paperback
• Format: Illustrated
• Number of Pages: 604
• Release Date: 17-11-2016
• EAN: 9780415834278
• Package Dimensions: 9.5 x 7.4 x 1.5 inches
• Language: English

Product Description:
Market-Led Strategic Change, 5th edition has been fully revised to reflect the evolving realities of 21st-century business, addressing the practical issues managers face in the market today. The textbook develops a value-based strategy, emphasizing market sensing, customer value, organizational change, and digital marketing in the strategic implementation process.

This updated edition includes new case studies from global companies like Uber and Volkswagen, and covers emerging topics such as the legalization of marijuana and healthcare business reinvention. It is a must-read for marketing students and practitioners, offering both theoretical and practical insights for developing customer-focused strategies in businesses.

Review:

• "Market-Led Strategic Change is intelligent, witty, thought-provoking, and an excellent read! Whether you're a seasoned marketer or a new student, this book will change the way you think about making things happen!" – Professor Lloyd C. Harris, University of Birmingham, UK

• "Nigel Piercy has provided the best guide to creating a market-led company with worksheets, diagnostics, and illustrative cases. A very useful and readable book." – Philip Kotler, Northwestern University, USA