International Marketing: Strategy development and implementation
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International Marketing: Strategy development and implementation
• Book Name: International Marketing
• Format: Paperback
• Language: English
• ISBN-13: 9781138738058
• Writer: Carl Arthur Solberg
• Pages: 418
• Binding: Paperback
• Publisher: Taylor & Francis Ltd
• Edition: 1
• Size: 9.6 x 6.8 x 0.9 inches
• This book provides a comprehensive yet practical approach to international marketing, addressing the complexities businesses face when expanding globally.
• It introduces Carl Arthur Solberg’s Nine Strategic Windows model, a proven framework for firms of all sizes to successfully internationalize.
• Topics include globalization, partner relations, and strategic positioning in international markets, supported by relevant case studies.
• Designed for advanced undergraduates, postgraduates, and business professionals, it offers both theoretical insights and actionable strategies.
• The book also features a companion website with additional resources and instructor materials, enhancing its practical value for learning and teaching.
