Ethnographic Thinking: From Method to Mindset (Anthropology & Business)
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Ethnographic Thinking: From Method to Mindset (Anthropology & B...
Book Details
• Book Name: Ethnographic Thinking: From Method to Mindset
• Format: Import Paperback
• Language: English
• ISBN-13: 9781032463094
• Writer: Jay Hasbrouck
• Book Edition: 2nd Edition
• Publisher: Routledge
• Pages: 136
• Binding: Paperback
• Size: 9.1 x 5.9 x 0.5 inches
• Details:
• A primer for applying ethnography to real-world challenges and commercial ventures.
• Each chapter includes practical advice for activating key ethnographic insights.
• Demonstrates how ethnographic thinking provides strategic value beyond consumer insights.
• Uses real-world examples to show how organizations can benefit from deeper cultural understanding.
• Emphasizes openness, exploration, interpretive skills, and holistic thinking to foster innovation.
• Essential reading for managers, strategists, applied ethnographers, and professionals seeking innovation through ethnographic perspectives.
