Destination Brands: Managing Place Reputation

Book Details
• Format: Paperback
• Language: English
• ISBN-13: 9780080969305
• Writer: Nigel Morgan
• Book Edition: 3rd Edition
• Publisher: Routledge
• Pages: 392
• Size: 9.0 x 7.4 x 0.8 inches
• Binding: Paperback

• About The Book:
This textbook explores how cities, regions, and countries use branding strategies similar to household brand names to differentiate themselves and emotionally connect with tourists. It investigates whether tourist destinations earn the reputations they deserve and discusses brand concepts and challenges through topical case studies. The book covers how place perceptions are formed, ways to enhance reputations as creative and competitive destinations, and the link between competitive identity and strategic tourism policymaking.

With 25 new chapters authored by place brand consultants, destination marketers, diplomats, designers, and academics—including leading authorities such as Anholt, Kotler, and Olins—it offers global coverage with examples from Europe, the Americas, Africa, the Middle East, and Asia-Pacific. The book also addresses contemporary issues in place reputation management, including the importance of digital platforms, social networking, and media and public relations.

• About the Author:
Nigel Morgan is Professor of Tourism Studies at the Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, UK. Annette Pritchard is Professor of Critical Tourism Studies and Director of the Welsh Centre for Tourism Research. Roger Pride is Director of Marketing for the Welsh Assembly Government.