Boomer Marketing: Selling to a Recession Resistant Market

📘 Book Details

• Author: Ian Chaston

• Publisher: Routledge

• Language: English

• Edition: 1st Edition

• ISBN: 9780415489638

• Pages: 265

• Cover: Paperback

• Release Date: 10-07-2009

• Dimensions: 9.1 x 6.1 x 0.7 inches

📝 About The Book

Innovation and Entrepreneurship: A Practical Guide to Success by Ian Chaston offers a detailed and accessible exploration of the relationship between innovation and entrepreneurship, providing valuable insights into how businesses can foster creativity and stay competitive in a rapidly evolving market.

This book combines theoretical frameworks with practical examples, illustrating how entrepreneurs can translate innovative ideas into tangible business success. It covers the essential tools and strategies needed to identify opportunities, develop new products, and create value for customers. Chaston emphasizes the importance of adopting an entrepreneurial mindset, discussing how to overcome challenges and harness innovation to drive growth and sustainability.

With a comprehensive approach to both theory and practice, Innovation and Entrepreneurship is a must-read for entrepreneurs, business leaders, and anyone interested in understanding how innovation can transform businesses. It is an ideal resource for students of business, management, and entrepreneurship, as well as professionals seeking to refine their innovation and entrepreneurship skills. The book offers a thorough examination of innovation in business and provides actionable strategies for turning ideas into successful ventures.