The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns
The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns is backordered and will ship as soon as it is back in stock.
Couldn't load pickup availability
Genuine Products Guarantee
Genuine Products Guarantee
We guarantee 100% genuine products, and if proven otherwise, we will compensate you with 10 times the product's cost.
Delivery and Shipping
Delivery and Shipping
Products are generally ready for dispatch within 1 day and typically reach you in 3 to 5 days.
The Blueprint for Strategic Advertising: How Critical Thinking Buil...
Book Details
-
Author: Margo Berman
-
Edition: 1
-
Binding: Paperback
-
Number of Pages: 208
-
ISBN: 9780765646583
-
Language: English
-
Release Date: 19-07-2016
-
Package Dimensions: 9.6 x 6.9 x 0.6 inches
About The Book
The Blueprint for Strategic Advertising offers a step-by-step, comprehensive exploration of strategic advertising communication, with a special focus on visual, verbal, social media, integrated, and global strategies. This invaluable guide employs a deconstructive process, analyzing each aspect of advertising communication in detail, making it a critical resource for students, professors, small business owners, and entrepreneurs alike.
Margo Berman’s content-rich book delves into essential areas such as social media, user-centered interactive advertising, presentation strategies, and the creation of a “blueprint” for strategizing on a global scale. In addition to its academic usefulness, the guide serves as a practical reference for powerful strategic planning and covers strategies for various media and messaging vehicles.
The book also thoroughly examines the strategic implementation of the union between visual and verbal elements in advertising, equipping readers with the tools to craft compelling, targeted campaigns. Whether you're a student studying advertising, marketing, or business, or a professional in the field, this guide will serve as an essential reference to understand and implement strategic advertising methods effectively.
