Sustainable Strategic Management

Author: Jean Garner Stead
Brand: Routledge
Edition: 2
Binding: Paperback
Number of Pages: 304
Release Date: 15-08-2013
EAN: 9781906093532
Package Dimensions: 9.1 x 6.1 x 0.7 inches
Languages: English

Details:

Sustainable Strategic Management explores the concept of strategic management policies and processes that align with environmental sustainability values. This book is designed as a resource for both graduate and undergraduate courses in strategic management. It integrates sustainability into the core strategic management framework and focuses on principles that incorporate environmental protection into business practices.

The book is structured to follow the conventional order of topics in strategic management texts, covering:

• Creating organizational visions

• Formulating goals and strategies

• Strategy implementation and evaluation

One unique aspect of the book is an ongoing chapter-by-chapter case study based on Eastman Chemical Company, which illustrates the application of environmentally sound management practices.

The authors present a new approach to thinking about a company’s role in the broader ecosystem and society. Through the book, readers will understand why:

• Reducing materials and energy intensity is effective.

• Socially differentiated products can command premium prices.

• A business ecosystem based on social and ecological responsibility can dominate its market.

This book can be used as a standalone text for courses or as a supplement to other strategic management texts. It provides a practical, concise, and affordable way for students to understand the integration of sustainability in strategic management.