Strategic Public Relations Management: Planning And Management Effective Communication Campaigns (Third Edition)

Book Details

• Author: Erica Weintraub Austin

• Publisher: Routledge

• Edition: 3rd Edition

• Binding: Paperback

• Number of Pages: 398

• Release Date: 27th March 2015

• ISBN: 9780415517690

• Languages: English

• Package Dimensions: 9.1 x 7.3 x 1.1 inches

About The Book

Strategic Public Relations Management by Erica Weintraub Austin offers an applied, evidence-based approach to strategic public relations management. This book emphasizes the importance of understanding audiences through research and demonstrates success using quantitative evaluation methods, helping both current and future public relations practitioners communicate the value of their work effectively. The third edition has been updated to include new examples on the effective use of digital communication and online research tools, as well as guidance on how to leverage social media for research purposes.

The volume provides a scientific, results-driven approach, helping readers understand and demonstrate the return on investment (ROI) of public relations efforts. It covers everything from creating a planning framework, up-to-date research tools, and developing a research plan, to gathering useful data for strategic guidance. The book also includes practical, real-world examples that offer insights into how theory applies to professional practice.

Accessible and easy to understand, this edition is perfect for both students and instructors, providing definitions of terms and a how-to approach to ensure readers can easily grasp key concepts. Whether you're a student learning about public relations or a professional looking to enhance your skills, this book will provide you with the tools needed for success in the field.