MARKETING MANAGEMENT AND COMMUNICATIONS IN THE PUBLIC SECTOR, 2ND EDITION
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MARKETING MANAGEMENT AND COMMUNICATIONS IN THE PUBLIC SECTOR, 2ND E...
Book Details
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Publisher: Routledge
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Author: Martial Pasquier
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Language: English
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Edition: 2nd Edition
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ISBN: 9781138655805
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Pages: 264
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Cover: Paperback
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Dimensions: 9.1 x 6.1 x 0.7 inches
About The Book
Marketing Management and Communications in the Public Sector (2nd Edition) by Martial Pasquier provides a comprehensive overview of key concepts in public sector marketing and communications. This updated edition offers an in-depth exploration of these two critical fields, addressing how public organizations can effectively manage their marketing efforts and communication strategies.
The book explores the unique challenges faced by public sector institutions, from understanding the needs of diverse stakeholders to communicating with the public and managing brand reputation. Drawing on real-world examples and case studies, Pasquier examines strategies that help public entities engage with citizens, drive positive outcomes, and enhance service delivery. The second edition is updated to reflect new trends and challenges in the public sector, particularly in the digital age.
This essential resource is ideal for students, researchers, and professionals in public administration, communication studies, and marketing. It provides a practical, yet thorough framework for understanding and applying marketing principles in the public sector, offering actionable insights to improve marketing management and communication strategies within government agencies and non-profit organizations.
