Managerial Economics, 12th Edition

Book Details

• Publisher: Cengage Learning

• Author: Mark Hirschey

• Language: English

• Edition: 12th Edition

• ISBN: 9788131519424

• Pages: 864

• Cover: Paperback (Perfect Binding)

• Dimensions: 9.9 x 8.0 x 1.3 inches

About The Book

Managerial Economics (12th Edition) by Mark Hirschey is a comprehensive guide designed to equip future business managers with the economic tools and decision-making frameworks necessary for success. This acclaimed textbook blends theory and real-world application, helping readers develop strong economic intuition and managerial insight.

Through its unique integrative approach, the book presents the firm as a unified organization where accounting, finance, marketing, personnel, and production decisions converge to maximize value. Each concept is tied to a core valuation model, allowing students to see the bigger picture in decision-making processes.

The text emphasizes marginal analysis and core economic relationships, making complex concepts easy to understand and apply. Real-world examples and straightforward numerical problems further enhance practical learning, making this book an ideal companion for students aiming for impactful careers in business and management.

Whether you are a student, educator, or professional, Managerial Economics offers actionable knowledge and analytical tools that will help you make more informed and effective decisions in today’s competitive economic landscape.