Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas
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Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas
Author: Bayley, Stephen
Brand: Penguin
Color: Brown
Binding: paperback
Number Of Pages: 336
Release Date: 27-02-2018
Part Number: 26815418
Details: The pitch is the absolute essence of modern business.
Ideas are the most valuable commodity in the modern economy and it is human skill which develops them.
However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...
So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre.
Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.
EAN: 9780552174862
Package Dimensions: 7.6 x 5.0 x 1.1 inches
Languages: English
