Indian Advertising: Laughter & Tears

Book Details

• Author: Niyogi Books

• Publisher: Niyogi Books

• Language: English

• Edition: 2014

• ISBN: 9789383098477

• Pages: 388

• Cover: Paperback

About the Book

Indian Advertising: Laughter and Tears 1950-2013 is a fascinating exploration of the evolution of the advertising industry in India. The book presents an in-depth look at how advertising has transformed over the decades, capturing the essence of the country's cultural, political, and social changes through the lens of marketing and advertising.

With a detailed collection of pen portraits, the book highlights the individuals who have shaped the industry, from creative minds to influential leaders. These stories reveal the personalities behind some of India's most iconic ad campaigns, showcasing their struggles, achievements, and the passion that drove them to revolutionize the Indian advertising landscape.

Spanning from the early days of advertising in post-independence India to the vibrant, fast-paced industry of the 21st century, this book covers a range of advertisements that moved the nation—whether through humor, tears, or thought-provoking messages. From iconic jingles to memorable ad campaigns, the book examines how advertising not only reflected societal values but also influenced them.

This insightful work will appeal to advertising professionals, history enthusiasts, and anyone interested in understanding the role of advertising in shaping India's modern identity. It is an engaging read for those who want to learn about the stories behind the slogans, jingles, and commercials that have defined Indian advertising for decades.