Hospitality And Travel Marketing 5Ed (Pb 2023)

Book Details

• Publisher: Routledge

• Author: Alastair M. Morrison

• Language: English

• Edition: Reprint (5th Edition)

• ISBN: 9781032274133

• Pages: 638

• Cover: Paperback

• Release Date: 27-10-2022

• Package Dimensions: 10.0 x 7.0 x 1.5 inches

About the Book

Hospitality and Travel Marketing (5th Edition) by Alastair M. Morrison is a comprehensive, user-friendly textbook designed to provide students with a global and systematic approach to hospitality and travel marketing. Fully revised and updated, this edition addresses the new realities of the post-COVID-19 world, offering insights into how the pandemic has reshaped marketing in these industries.

Structured around key concepts like planning, research, implementation, control, and evaluation, this textbook incorporates the latest trends in e-marketing, mobile marketing, societal marketing, and destination branding. New chapters focus on the emerging role of social media marketing, electronic customer relationship management (eCRM), and customer co-creation. Furthermore, it explores the growing importance of branding, disruptive technologies, globalization, and the increasing competitiveness in hospitality and travel.

In addition to theoretical content, this book features real-life case studies from around the world, reflective questions for self-study or class discussions, and updated resources like PowerPoint slides to aid teaching and understanding. The fifth edition’s practical and timely content makes it an invaluable resource for students looking to understand and navigate the evolving landscape of hospitality and travel marketing.