Global Strategy in the Service Industries: Dynamics, Analysis, Growth
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Global Strategy in the Service Industries: Dynamics, Analysis, Growth
Book Title: Global Business Strategy
Author: Glowik, Mario
Brand: Taylor & Francis Ltd
Binding: Paperback
Number Of Pages: 210
Release Date: 02-05-2017
EAN: 9781138927933
Languages: English
Details:
Global Business Strategy explores the key concepts of international business strategy, offering both theoretical frameworks and practical examples. Mario Glowik provides an analysis of how global businesses compete and succeed in diverse and complex international markets. The book covers various facets of global strategy, including market entry, competitive dynamics, and cultural considerations. It uses case studies and illustrations to help readers understand the challenges and opportunities companies face in an interconnected world. The text is ideal for students and professionals seeking a comprehensive understanding of global business dynamics.
