Fashion Entrepreneurship: The Creation of the Global Fashion Business (Mastering Fashion Management)
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Fashion Entrepreneurship: The Creation of the Global Fashion Busine...
Book Details
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Publisher: Routledge
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Author: Neri Karra
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Language: English
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Edition: 1st Edition
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ISBN: 9781138208605
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Pages: 244
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Cover: Hardcover (Import)
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Dimensions: 9.5 x 6.3 x 0.6 inches
About The Book
Fashion is a trillion-dollar industry that captures the imagination of consumers worldwide, and in Fashion Entrepreneurship: The Creation of the Global Fashion Business, Neri Karra offers a compelling history of how this influential industry evolved. This book explores the journeys of visionary entrepreneurs who built iconic brands, from Charles Worth to Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani, shedding light on their paths to success and their enduring impact on the fashion world. Through an insightful blend of historical narrative and business analysis, Karra offers a detailed examination of fashion entrepreneurship, emphasizing the role of innovators in democratizing access to luxury fashion. This book also provides invaluable lessons for aspiring entrepreneurs, illustrating how they can draw inspiration from the past to thrive in the ever-changing landscape of the fashion industry. Filled with engaging stories and practical advice, Fashion Entrepreneurship is a must-read for students of fashion, entrepreneurship, and anyone keen on understanding the secrets to success in this glamorous yet competitive field.
