Corporate Social Responsibility: Critiques, Policies and Strategies (Vol. 2)

Book Details

• Author: Prasenjit Maiti

• Publisher: Scientific Publishers

• Language: English

• Edition: 2nd Edition, 2010

• ISBN: 9788190904612

• Binding: Hard Bound

• Pages: 182

• Size: 6.5 x 9.75 inches

• Weight: 450 grams

About the Book:
This book offers a comprehensive exploration of Corporate Social Responsibility (CSR) as an analytical tool within Business Management. The author argues that CSR helps facilitate business practices from both ethical and utilitarian perspectives. He stresses the importance of building networks of trust, loyalty, and cooperation within businesses, which not only aligns with ethical values but also contributes to better business outcomes, in line with rational choice theory.

In this context, good business is not only about making profits but also about cultivating a customer-friendly image that highlights values such as reliability, trustworthiness, quality, economy, and durability. These values evolve and help establish lasting relationships with customers, which in turn build brand equity and market positioning. Specific products often become synonymous with brand names, which are targeted either at niche or broad-based markets.

The book is an edited anthology that delves into the dynamics of civil societal institutions, democratic governance, and key concepts like inclusive growth and participatory development. The aim is to contribute new knowledge to social scientific research and offer innovative insights into the interplay between actors and institutions.

This work is valuable for corporate managers, business leaders, management researchers, students, and social scientists, and is aimed at helping readers better understand the impact of CSR on both business practices and societal development.