Corporate Social Responsibility: Critiques, Policies and Strategies (Vol. 1-2)

Book Details

• Author: Prasenjit Maiti

• Publisher: Scientific Publishers

• Language: English

• Edition: 1st Edition, 2010

• ISBN: 9788190904629

• Binding: Hard Bound

• Pages: 405

• Size: 6.5 x 9.75 inches

• Weight: 970 grams

About the Book:
Corporate Social Responsibility (CSR) is explored as an analytical tool in this book to examine business management practices from both ethical and utilitarian perspectives. The author emphasizes the need for business managers to establish networks based on trust, loyalty, and cooperation within and outside their organizations. This approach is not only beneficial from an ethical standpoint but also makes good business sense, aligning with rational choice theory.

The book highlights that a successful business is one that builds a customer-friendly image around core values such as reliability, trustworthiness, quality, economy, and durability. Over time, these values help brands establish a sustained relationship of confidence, contributing to brand equity and positioning.

The anthology is structured around key themes of civil society institutions, democratic governance, and the concepts of inclusive growth and participatory development. These critical areas aim to bring new insights into the interactions between actors and their institutions.

This book is a valuable resource for corporate managers, business leaders, management researchers, students, and social scientists. It provides a comprehensive understanding of how CSR can enhance business practices and contribute to societal development.