Corporate Social Responsibility
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Corporate Social Responsibility
Book Details
• Author: Harish Kumar
• ISBN: 9789374734902
• Publisher: AITBS Publishers, INDIA
• Binding: Paperback
• Language: English
Corporate Social Responsibility (CSR) has emerged as a critical concept for businesses and industrial organizations, emphasizing their accountability to stakeholders, including society. This book explores the growing importance of CSR in the contemporary business environment, highlighting its role as a key differentiator for companies. The text discusses the evolving perceptions of CSR, which is seen as essential for business success, given that organizations rely heavily on society's resources and systems for their operations.
The book further explores the varying approaches businesses take toward CSR, considering whether it should be mandatory or voluntary. It argues that the relationship between business and society must be stronger, asserting that CSR is not just a strategic initiative but should become a way of life for companies. In light of current trends, this book makes a compelling case for integrating CSR into every aspect of corporate strategy.
