Business Economics

Book Details

• Publisher: Rawat Publications

• Author: A.C. Gupta

• Language: English

• Edition: 2003

• ISBN: 9788170338185

• Pages: 288

• Cover: Hardcover

• Sale Territory: India

About the Book
This book aims to make economics accessible and relevant, particularly for students pursuing business-related degrees or professional examinations. It covers all the key principles of economics, but with a clear focus on applying these principles to the business environment. The book provides a simplified and lucid explanation of business economics, making it ideal for commerce and arts students, as well as for those preparing for CA and CS exams.

The text includes up-to-date knowledge on business economics, emphasizing practical applications rather than theoretical intricacies. Its comprehensive content is designed to facilitate an understanding of the economic principles that govern business operations, making it a valuable resource for students at various academic levels.

Contents

• Basic Concepts

  • Nature and Scope of Economics

  • Business Economics

  • Static and Dynamic Analyses

  • Economic Laws

• Theories of Consumer Behaviour

  • Utility Analysis

  • Consumer’s Surplus

  • Indifference Curve

  • Demand and Law of Demand

  • Elasticity of Demand

• Theories of Production

  • Production Function

  • Return to Scale

  • Optimum Factors Combination

  • Theories of Population

  • Revenue Analysis

  • Law of Supply

  • Cost Analysis

• Theories of Product Pricing

  • Market and Time Period

  • General Theory of Price Determination

  • Perfect Competition

  • Monopoly

  • Oligopoly

  • Monopolistic Competition

• Theories of Factor Pricing

  • General Theory of Factor Price Determination

  • Theories of Rent

  • Theories of Wages

  • Theories of Interest

  • Theories of Profit

• Other Concepts

  • National Income and Economic Welfare

  • Demand Forecasting

About the Author
A.C. Gupta has more than thirty years of experience teaching postgraduate classes. He retired as Vice Principal at Bangur College, Pali. He has authored several books, including Economic Organisation. His extensive teaching experience and deep understanding of economics have made his work a respected resource for students of business economics.