Brand Management

Book Details:

• Author: U C Mathur

• ISBN: 9789351380467

• Edition: First 2024

• Pages: 188

• Price: Rs. 349

About the Book:
In the modern corporate world, branding has become an essential asset that holds strategic importance for businesses. The book explores the evolving significance of brand management in today's competitive environment. It delves into the processes of building brands, creating brand identities, and establishing brand equity.

With practical case studies from successful Indian companies, the book offers an in-depth exploration of the methodologies behind creating strong brand assets. These case studies provide students with real-world insights into the development and implementation of branding strategies. To make the learning process engaging, the author includes a brand management game, making it an interactive and comprehensive learning tool for MBA students.

Key features of the book:

• Establishes the link between effective brand identity and successful brand building.

• Includes case studies from top Indian corporates.

• Provides a toolkit for management students to deeply understand branding.

• Easy to understand, comprehensive, and reader-friendly.

About the Author:
U C Mathur began his career in the corporate sector before transitioning to teaching management students. He has taught at prestigious institutions, including Maharishi Institute of Management, Delhi School of Economics, and Goa Institute of Management. Professor Mathur has published numerous works on marketing, advertising, corporate governance, and strategic management, making significant contributions to the field of business education.