IACOCCA

Book Details

• Publisher: Mehta Publishing House

• Author: Lee Iacocca

• Translator: Ashok Patharkar

• Language: Marathi (Translated from English)

• Edition: 2nd Edition

• Publishing Year: August 2017

• ISBN: 9789386745088

• Pages: 376

• Cover: Paperback

• Category: Autobiography

About The Book

Iacocca: An Autobiography tells the captivating life story of Lee Iacocca, the renowned American businessman known for his pivotal role in the car industry. Famous for engineering iconic Ford cars and later for saving Chrysler Corporation from the brink of bankruptcy, Iacocca's personal and professional journey is nothing short of inspiring.

In this autobiography, Iacocca takes readers through the different phases of his life, from his childhood in an Italian-immigrant family to his struggles and achievements in the automotive industry. His dream of joining the army during World War II was thwarted by rheumatic fever, but his sharp mind and determination led him to Lehigh University, where he completed his degree in eight semesters. After graduation, Iacocca began working at Ford, only to be fired on his 54th birthday.

The book also sheds light on Iacocca's remarkable leadership during Chrysler's financial crisis. Faced with the company's imminent bankruptcy, he secured a government loan under strict conditions and turned Chrysler around, leading it back to prosperity.

Iacocca: An Autobiography is a powerful story of perseverance, leadership, and the ability to overcome challenges, offering valuable lessons on business acumen and personal growth.