Ticket Tika Chaap

Book Details

• Authors: Nathaniel Gaskell & Shrey Maurya

• Brand: Niyogi Books

• Edition: First Edition

• Binding: Hardcover

• Number of Pages: 244

• Release Date: 01-06-2025

• EAN: 9788119626762

• Languages: English

About the Book:
This book delves into the fascinating world of textile tickets—colorful paper labels found on mill cloth in Indian markets from the late 19th century to the mid-20th century. These labels, known as ‘textile ticket,’ ‘tika,’ or ‘chaap,’ were one of the earliest forms of print advertisements in India. They featured rich, multi-colored images and played an integral role in the commercial and social landscape of their time, serving as a visual bridge between the political, socio-cultural, commercial, and artistic realms.

For the first time, this book brings together over 300 textile tickets from one of the largest collections of its kind, housed at the Museum of Art & Photography (MAP) in Bengaluru, India. These tickets offer a glimpse into the vibrant visual culture of India during this era, reflecting both the artistic styles and the cultural shifts in the country. They are a testament to the evolving marketing techniques of the period and the cultural diversity within the textile industry.

The accompanying exhibition further highlights this collection's significance, showcasing how these artifacts stand at the intersection of history, art, and commerce, illustrating how they shaped consumerism and the Indian textile market.